Best Cases Conference: creative advertising practices from Copenhagen.

On April 23, the Deworkacy workspace will host the main creative conference for professionals in marketing, advertising and media.

Experts will present the strongest practices and reveal the secrets of creating the best cases. The program includes an intensive course from international market leaders in the field of interactive design and visual communications.

Guests of the Best Cases Conference will enjoy a rich program: more than 500 participants, 40 speakers, 20 best advertising cases, key insights from the advertising market, presentations of projects and discussions with the creators of sensational campaigns.

In two halls, speakers will talk about modern technologies and practices of creating advertising and discuss the details of cooperation between the agency and the brand.

Leading agencies will present the main cases of the season and outline evaluation criteria and methods for measuring the effectiveness of campaigns by advertisers. Presentations of projects about auto-curling and accidents during radio broadcasts, an airliner showcase, the results of SAP Forum 2017, details of the successful rebranding of a food delivery service and restyling of a key mobile operator are expected.

Among the participants: RA Voskhod, SMpolis, Marvelous, S7 Airlines, Possible Group, Kaspersky Lab, WildJam, Yandex.Alice, Eventum Premo, SAP CIS, Granat, Dostaevsky, Everest, MegaFon, Carat , BMWRussia, FriendsMoscow, Utair, Wargaming and many others.

As part of the BCC, there will be an intensive course from the international agency Anglemap (Copenhagen, Denmark), specializing in training, global insight research, visual communications and service design.

The team will present a program focused on analyzing cross-platform cases in outdoor advertising and digital.

Intensive program:

• case stages of digital installations and static OOH (Out Of Home) advertising;
• design concepts and international practices;
• prototyping and its formats.

Anglemap are practitioners in the fields of interaction design, communications, social sciences, psychology and journalism. Among the agency's clients: Google X, Singapore Arlines, LEGO, Phillip Morris International.

The intensive teachers will be leading agency employees, industry experts and world-famous professionals:

• Lorenzo Romagnoli is an interactive designer with expertise in digital media and visual communications. Consults companies in Italy, the Netherlands, and China, creating design concepts and working on prototyping objects.
• Mario Ciardalli is a digital-oriented designer. Helps companies define the concept of products and services, is the founder of the startup Mercurius.io, which builds a connection between fintech and sports.

The number of places in the intensive is limited, hurry to register. Find news about the conference in the official Facebook group*. For all questions, write to: org@akarussia.ru.

get to BCC 2018

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